GUIDE: The Rapid Rise of Fake Goods on Social Media

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What's Inside the Guide

Social media gives brands a wide reach and easy way to directly engage with their customers globally; but this also makes it very easy for counterfeiters to engage with potential customers too. Hashtags and Facebook groups o er unscrupulous sellers readymade access to targeted customers looking to buy branded goods; genuine or fake.

In this guide you will learn:

Why fake goods have exploded on social media
How counterfeiters exploit social channels
About the response of the platforms
How you can use technology to defeat the fraudsters

Global brand uses AI to defeat fakes

We have been working with Pasabi for over two years and are continually impressed by how the technology has evolved. This is a game changer for the brand protection team.

Head of Technology, Luxury Brand