A Guide to the Science of Fake Review Detection


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What's inside the guide

Whether you are an online retailer, a travel website or a comparison service, trust is at the heart of your business.

Authenticity is key and if consumers can’t trust the reviews on your website, how can they trust the products and services you are selling?

Sorting out the real from the fake isn't a human-scale problem... it's a data-scale problem... which means it can be big. Very big.

In our Guide you will discover:

  • The types of fabricated content and the challenges each poses to your business
  • How AI technology can help you tackle the scale of the problem
  • How Pasabi's fake review detection software can work for your brand.



Trustpilot tackles fake reviews at scale

“The Pasabi team were able to turn huge volumes of data into something that's actually really useful from a legal team
perspective. Their user interface is really good and is now something that we're looking to use to undertake cease and desist activities on a massive scale, which we have never been able to do before. Then you've got the whole deterrent effect coming into play because people think they're going to get caught.”

Carolyn Jameson

Chief Legal and Policy Officer, Trustpilot