A Guide to the Science of Fake Review Detection

Whether you are a peer to peer platform, marketplace, or online community, trust is at the heart of your business.

Authenticity is key and if consumers can’t trust the reviews on your website, how can they trust the products and services you are selling?

Sorting out the real from the fake isn't a human-scale problem... it's a data-scale problem... which means it can be big. Very big.

In our guide you will discover:

  • The types of fabricated content and the challenges each poses to your business
  • How AI technology can help you tackle the scale of the problem
  • How Pasabi's fake review detection software can work for your platform


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Trustpilot tackles fake reviews at scale

“Pasabi’s technology provides Trustpilot with the insight our legal, fraud and investigation teams need to strengthen existing capabilities, gather evidence against misbehaving companies and users, and drive our campaign against review sellers.

It is of the utmost importance to Trustpilot that our reputation for honest, accurate and trusted reviews remains protected. Deploying Pasabi’s technology to support our existing approach to manage this ongoing and growing challenge has been instrumental in delivering to consumers a clean, authentic and trusted user experience."

Anoop Joshi

VP, Legal & Platform Integrity