A Guide to the Science of Online Brand Protection


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What's inside the guide

Brands selling online face several challenges. One key challenge is that of brand protection where brands struggle to maintain legitimate control of their reputation in the face of increasing fraudulent activity. The shift to digital sales has led to an increase in the number of fake goods being sold online. Counterfeiters can’t resist the lure of a globally accessible and targeted market. 

In our Guide you will learn:

  • The scale of fake goods online
  • Why brands need to take action
  • How AI technology can help you tackle the scale of the problem
  • How Pasabi's online brand protection software can work for your brand